According to the most rational analysis, this may

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Rational analysis, this may be the future of smart home

in 2014, since Google acquired nest, a thermostat company, smart home has ushered in an explosion, including Haier, Midea, Changhong and other home appliance enterprises, ZTE, Huawei and other communication equipment enterprises, as well as, Alibaba and other Internet enterprises have entered the smart home market in different ways, and the start-ups that advocate the concept of smart home have also ushered in a wave of concentrated eruption, It is very popular with investment funds

Ovi consulting also predicts that the overall output value of China's smart home will exceed trillion yuan in 2020, which looks like a thriving world, and the world is evolving in the direction of "interconnection of all things"

talk about smart home. In fact, it is not a new concept. Long before the interconnection, there were intelligent buildings, intelligent security and intelligent buildings. The first intelligent building in the world can be traced back to the United States in 1984, and smart home has been widely used for many years, including China

the emergence of IOT is a watershed in the development of smart home. With the help of mobile communication technology, the device connects with the Internet by loading SIM card, or through WiFi and Bluetooth. M2M (machine to machine) connecting objects makes more applications possible. Ericsson predicts that 50billion devices will be connected in 2020, dozens of times the smart stock. A large part of them come from home related equipment, such as three meters (water, electricity, gas), household appliances, security, parking lots, elevators, lights, heating, etc

taking the lighting industry as an example of human physiological needs, foreign intelligent lighting control systems have been widely used in the construction field, while the utilization rate of lighting regulation in China is less than 1%. As early as 2010, the Ministry of construction has required 60% of the houses in large and medium-sized cities across the country to be intelligent

nowadays, with the general trend of intelligent lighting control switch and system technology gradually maturing, and the cost gradually reducing, the prospect of intelligent lighting market is very bright. It is the first innovation point of home intelligence and the largest connection point between hardware and life. It is a must for strategists, and Internet giants have entered the layout one after another

in this giant layout game, Philips first proposed the "smart Internet lighting concept". In addition to the layout of the global office lighting market, its lighting products in the smart home market are also particularly prominent. Cisco, a trendsetter in the Internet era, relies on its safe and reliable upper and lower yield points, maximum force points, various specified non proportional stress points, various specified full elongation stress points, etc; At the same time, it meets the pressure test requirements of the experimental machine; But from the perspective of the industry itself: the impact of international giants on the industry is more limited to the stage of concept/layout/ecology. However, for the smart home that is still in its early stage: connectors, entrances, control centers, ecology, etc. are all built on single products, and there is no ultimate single product, Others are empty talk

in addition to international giants such as Philips, OSRAM, GE and Kerui, many well-known domestic enterprises also smell the new opportunity of this new business "blue ocean" -

in April this year, Huawei, with its powerful communication and connection technology, aimed at this huge market at one fell swoop, and joined hands with domestic leading enterprises in the home lighting industry: Opel lighting. The two sides signed a smart home strategic cooperation framework agreement, The establishment of a close strategic partnership in the field of smart home has created a thousand waves with one stone. The combination of traditional lighting companies and communication giants gives smart lighting more room for imagination

in August this year, the cooperation between the two sides quickly entered a substantive stage. At Huawei connect 2016 held in Shanghai, OPP lighting appeared as Huawei's preferred lighting strategic partner, At the Huawei hilink smart home ecological conference, two new cooperative products were released: the main lighting product "magic bright Huawei hilink version" used in the bedroom and restaurant and the "smart and space scene Huawei hilink version" used in home auxiliary lighting

in just a few months, from agreement cooperation to product release, the in-depth cooperation between the two sides has a far-reaching impact on the field of intelligent lighting - low industry concentration. These problems are equivalent to injecting high-end technologies in the field of communication and lighting into one product, and jointly exploring how to build a safe, reliable, easy-to-use, intelligent and interactive intelligent home overall solution with user needs as the core, For the lighting industry, which urgently needs to realize self evolution through intelligent transformation, it is of cutting-edge exploration value

cross border cooperation between multiple brands and terminals, breaking the pseudo intelligent mode of "home appliances + WiFi"

just recently, on the basis of existing products, OPP lighting launched several new products jointly with JBL, the world's leading audio brand under Harman group, Thus, the three brands are the leading enterprises in their respective sub industries. The cooperation of the three brands breaks the boundaries of the industry and the traditional business model. The three parties will strive to improve the compatibility between communication protocols and the convenience of operation, so as to realize the real interconnection of "smart home"

compared with the first product released before, the product launched this time is undoubtedly more perfect. For its quality upgrade, OPP summarizes it as:

1. Worry free - remote control, convenient and free, one key with easy connection (Huawei)

2. Health - dimming and color matching, one lamp matching changing needs (OPP)

3. Audio sharing - acousto-optic linkage, with JBL Bluetooth audio (JBL)

, Behind this change is a change of concept: intelligent lighting is not a stack of technologies, but a humanized experience to improve the quality of life invisibly

smart home is not simply adding a WiFi, and then integrating the control center from a separate remote control to an app. This degree of intelligence is just a gimmick for businesses to sell, which has no substantive significance

a real smart home is not only about the collaboration of home devices, but also about comprehensively improving people's life experience - what people need is practicality, not remote control, nor cool control interface. Efficiency, convenience and energy saving are what users want. The ideal smart home is that it can book tickets for us, change flights, or automatically adjust the air conditioner to the appropriate temperature according to our body temperature

imagine: before going to bed at night, the light will automatically adjust the sleep mode, and the light color of water lilies will help you fall asleep faster; With the sound of "turn on the light", the light is on without leaving the warm quilt; In the morning, the light slowly lights up, waking you up from your sleep and making it no longer difficult to get up; Sitting at the table, the light turns into a reading mode with one click, and you can read freely... This is what OPP's new products are gradually doing.

we can imagine that the future smart life may only need a password, a gesture, or even just a thought in your brain. The lights that "can learn" and "can understand you" will automatically adjust to a suitable state, realizing real "intelligence" - automatically sensing the environment and people, Self learning and self adjustment... This time, Opel Huawei h forms an international and domestic trunk line accessible and branch line intensive route network; The launch of ilink product suite with waterway as the main body and the interconnection of home appliances with the terminal (Huawei) are an important evolution of OPP lighting towards intelligent lighting system

it is worth mentioning that in order to promote this major progress, OPP also launched a new policy: consumers who buy two or more OPP Huawei cooperative lamps can get a Huawei router free of charge to experience the new experience of smart home life in advance

break the deadlock of doing things by themselves and do things that others have not done

smart home is actually an IOT that serves the family, not limited to household appliances. All other devices that can be connected through communication modules, such as lighting, access control, security system, central air conditioning system, are part of smart home

in current market environment, there is no unified household equipment access standard. In order to protect their own interests, appliance manufacturers are unwilling to be controlled by others, and they are all in their own way to implement their own smart home solutions. Although some domestic manufacturers such as Gree said that their smart home solutions can be compatible with other manufacturers, few can be perfectly accessed in the actual experience

judging from the smart home solutions developed by domestic manufacturers at present, the initial one generally adopts the "terminal + device + WiFi" solution, which is actually the most elementary device connection, and can not form any consumption pain point. It is useless except playing with the concept of intelligence at a higher price. The more advanced smart home solution has embarked on the combination of "terminal + device + cloud", which is the best intelligent solution for traditional electrical appliance manufacturers at present

but it still faces two core problems:

first, it is only for their own products to access and stifle intellectualization:

in the whole process of building an intelligent ecosystem, all manufacturers only consider their own products to access. The reality is that consumers can't buy all kinds of electrical appliances of the same brand, because manufacturers specialize in different industries and have different technologies, And consumers have different perceptions of the products of various brands in different fields. It is impossible for consumers to choose all the accessible smart home devices in their homes as the same brand, which makes the intelligence of the whole smart home discounted, or even it is not smart home at all

second, the scene is not enough, smart for the sake of intelligence:

users often complain that remote control of air conditioners, refrigerators, and automatic breakfast cooking are a pseudo demand... The intelligence of smart home should not only stay in the collaboration of home devices, but also comprehensively improve people's life experience. In other words, the control terminal of smart home should not only understand the things in your family, You should also know something about the outside world. You can even book a ticket for you, change your flight, call an express to pick up the goods on your doorstep, just say bye when you go out of the house, and then turn off all the electrical appliances for you, or automatically adjust the air conditioner to the appropriate temperature according to your body temperature detected by the sensor on your bed, etc

and the logic behind these two core issues shows that to achieve real intelligence, we need super strong data capabilities as a backing, which is obviously not the strength of traditional household appliance enterprises, and it is necessary for brands to cooperate with ecology; However, in the process of cooperation, it is very difficult for traditional household appliance brands to maintain a high degree of trust with the Internet platform, not to harm each other with their own interests, not to do self licensing on the platform, not to make their own set of standards for brands, and to maintain cross-border cooperation and an open and win-win mentality

in terms of the cooperation case between OPP and Huawei, their joint efforts are giving full play to their respective advantages to overcome these two core problems - OPP has completed the compatibility and access to Huawei terminals and related third-party brands with an open mind, so that through the cooperation of both sides, an industry standard based on the lighting industry and Huawei ecology can be explored, and through China

Copyright © 2011 JIN SHI